Showing Results (257) For: Ads
Showing Results 216-224 Of 257
Consumers Are Seeking Out Experiential Travel
Experiential travel is booming. Over the last few years, the popularity of experiential travel has increased significantly. After a pause in travel during the COVID-19 pandemic, people are now, more than ever, seeking unique experiences where they can fully immerse...
August 12, 2022
How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022
Introduction Over the past year, connected TV has solidified its position as a go-to option in the omnichannel marketing mix. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising...
August 11, 2022
Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions
Look, we’re not going to beat around the bush here. We’re all feeling fatigued from the deluge of headlines describing the severe economic uncertainty the world is experiencing right now. As marketers and advertisers, the potential for a steep downturn...
August 9, 2022
High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy
Here’s how challenger brands are disrupting the industry with a performance mindset. What is a Challenger Brand? Historically, television advertising has often been reserved for the top-tier advertisers: brands who have the resources and time to make a giant statement...
August 4, 2022
Consumers Find Ways To Cut Costs During Economic Uncertainty
With a potential recession on the horizon, consumers are changing their behavior to fit a more cost-conscious lifestyle. General outlook Consumers are hyper-aware of the current economic uncertainty and potential recession. With inflation raising the prices of products like beef...
August 3, 2022
Small and Medium Businesses are Riding the Economic Tides
Interest rates are increasing (again) and the US is bracing for a recession. With these headlines, the advertising industry is bracing for cuts, from employees to ad budgets. It may stand to reason that small and medium businesses (SMB) would...
August 1, 2022
Sticking to Ad Spend Plans in the Face of Economic Uncertainty
As marketers gear up for a potential downturn, it’s time to take a look back on previous times of economic uncertainty to know what worked Ad Spend Expectations Were High in 2021 In October of 2021, consumers and advertisers alike...
July 22, 2022
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...
July 19, 2022