Showing Results (244) For: Ads
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CTV Viewers Look to OTT Bundles From Their Home Service Providers
With so many options, streamers want to simplify There are a lot of choices when it comes to streaming, from which provider and device to use, to what channels to subscribe to. Not to mention selecting a show when it’s...
June 27, 2022
How Brands Can Level Up Their Creative Testing For Performance
We speak with MNTN Lead Customer Success Manager, John Pankowski about creative testing on Connected TV and how it relates to performance. Developing solid Connected TV creative is one half of the equation, but the best way to ensure it...
June 27, 2022
“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape
Connected TV’s rise in popularity has resulted in a streaming arms race, with providers pumping millions of dollars into their respective platforms to create new content, secure existing content, and drive subscriptions. This highly competitive landscape has resulted in viewers...
June 15, 2022
Data-Driven CTV Creative Recommendations for Travel Marketers
As the summer heats up, so does consumer interest in travel. Here are some creative recommendations for Travel brands looking to make an impact. It’s been a difficult couple of years for travel brands, with less consumers interested in taking...
June 13, 2022
Top Challenges Faced by Advertisers Amid CTV’s Growth
Measurement, frequency and walled gardens remain a key concern for advertisers. The Connected TV growth spurt has not been without its growing pains, as advertisers navigate new terrain. However, with growth comes opportunity. This article will explore the common pain...
June 2, 2022
Read the Room: How Co-Viewing Affects Connected TV Viewership
Connected TV co-viewing leads to higher ad attention, in some cases more than others. The domino effect of co-viewing is clear—not only does it impact attention, but also affects the value of Connected TV ad buys. This digest dissects the...
June 1, 2022
The State of Political Ad Spending on Connected TV
As political advertisers begin to ramp up their campaigns for the 2022 election cycle, it’s time to take a look at how they are shifting their budgets to better reach prospective voters. With midterms fast approaching, political advertisers are making...
May 27, 2022
What Advertisers Need to Know About Market Fragmentation
What is Market Fragmentation? Marketing fragmentation is the concept that, as a market grows in popularity and scope, it eventually breaks into various and diverse segments to serve distinct customer groups. In this market, no single company or organization has...
May 18, 2022