The state of the American woman has transformed radically and repeatedly in a relatively short amount of time, at least by historical standards. A little over 100 years ago, American women couldn’t vote.  Before 1974, they couldn’t open a credit...

October 23, 2023

Consumer behavior fluctuates over the summer—some people head out on vacations or into the great outdoors, while others take the time to get things done around their home or garden. The good news for advertisers is that brands can benefit...

May 16, 2023

Mother’s Day is producing increasingly more sales each year. And, with the vast majority of consumers planning on spending on the holiday in 2023, brands can benefit from running advertising campaigns in the months leading up to mom’s big day....

March 31, 2023

The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...

February 27, 2023

2022 has been a big year for Connected TV (CTV)—the number of users has grown to ~225.7M and in July, CTV viewership surpassed broadcast and cable TV. While these factors bode well for the future of CTV, it’s important to...

December 15, 2022

Remote workers have unique consumer behaviors and interests—many of which are TV-centric. From before the COVID-19 pandemic to now, the number of people working remotely (full time or otherwise) has skyrocketed. Due to the global circumstances starting in spring of...

November 22, 2022

MNTN Research recently released our first Peeks Report, which shared the findings of a poll that asked marketers a simple question:  What’s the most effective TV ad you’ve ever seen, and why?  The results of the study shed light on...

November 11, 2022

Understanding the Science Behind Consumer Mindset and Emotion In order for advertisers to create value with their customers, they need to not only build connections, but also understand the ‘why’ in the way they feel. While having a solid brand...

September 1, 2022