Streaming video ad spend has held firm over the past seven months at $582.6 million, edging past last year's $576.1 million. However, impressions slipped from 71.4 billion to 69.5 billion even as total airings climbed. According to EMARKETER, this gap...

August 21, 2026

This summer, one of television's biggest live sports moments played out on Telemundo, and a wide field of brands showed up to reach viewers while the games were on. Between mid-June and mid-July, their campaigns delivered nearly 35 million impressions,...

August 6, 2026

The share of viewers who value low prices above everything else when it comes to streaming has nearly doubled in a single year. New data from Hub Research shows 21% of U.S. broadband households now call low prices the most...

July 28, 2026

Most travel advertising is built around someone who already knows they want to go somewhere. The keyword is purchased, the booking funnel begins. That's a reasonable place to put your ad spend. It's just not the only place — and...

July 8, 2026

For advertisers, no quarter carries more weight than Q4, and 2026 is shaping up to be another strong one. EMARKETER predicts holiday spending will increase year-over-year (YoY), for retail as a whole and even more so for ecommerce. Q4 has...

July 7, 2026

Streaming set out to win live sports, and based on recent adoption numbers, it has. 64% of Americans now pay for a sports SVOD subscription, and US adults will spend an average of 24 minutes a day with live sports...

July 2, 2026

When it comes to capturing consumer attention, big-screen ads are still the ones to beat. New research from Omnicom finds 50% of consumers notice ads on television, more than social media, YouTube, or any other channel. Connected TV also leads...

June 26, 2026

Streaming viewers have made their peace with ads. New Antenna data shows 40% of U.S. Premium SVOD consumers are now "Ad Managers," or people who deliberately mix ad-free and ad-supported plans across the services they pay for. Factor in the...

June 19, 2026