Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

Could Connected TV be the core tenet of your marketing strategy? All signs point to “yes.” Media measurement and analytics company Comscore analyzed over 400 advertising campaigns to understand the true impact of multi-channel campaigns. “As we add different platform...

January 10, 2024

Over the last few years, Connected TV has increasingly absorbed more advertiser mindshare as a performance marketing platform. As more streaming services and viewers embraced ads, and as the platform’s targeting and measurement capabilities continued to evolve, CTV found itself...

October 30, 2023

Since the dawn of video, advertisers have sought the perfect balance between serving an ad enough times that a viewer remembers the content and serving so many times that viewers now hate your brand. Now, with ad channels like Connected...

October 27, 2023

CTV advertising has come a long way in the last few years, evolving from a brand-new way to reach consumers into one of the fastest growing ad channels in the biz. So naturally, such explosive growth has come with some...

October 25, 2023

This summer’s Cannes Lions International Festival of Creativity once again sent marketers home with new themes, topics, and insights to unpack. One key highlight this year was the value of distinctive branded assets. Devika Bulchandani, Global CEO at Ogilvy and...

September 6, 2023

If the Tortoise and the Hare taught us anything, it’s that the old adage is true: slow and steady wins the race. In Connected TV, as in anthropomorphic animal racing, steady effort drives big results.  A comprehensive study of our...

August 9, 2023

We’ve answered the “whys” and “hows” of creative variation. But what is the business impact of creative variation on performance? And what combination(s) work best for CTV advertisers? In this research digest, we break down the key components of a...

July 20, 2023