As the streaming landscape continues to heat up with more services entering the mix, consumers are indicating an interest in bundled content to offset the growing price of being a streaming viewer. The Current State of Streamer Behavior Nielsen’s State...

May 3, 2022

There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...

April 22, 2022

While sports viewers have been slower to make the switch to streaming due to the lack of live content, that looks like it will change in the near future. The Current State of Connected TV Viewership Connected TV has continued...

April 19, 2022

What is Creative Analysis? Creative analysis is the use of artificial intelligence to analyze video assets and determine what specific creative elements (such as a voice over, number of actors, theme, etc.) are most effective at delivering specific outcomes. This...

April 18, 2022

What is an Unboxing Video? Remember the rush you felt as a kid ripping off wrapping paper from a present, eager to pry open the box to see what’s inside? Chances are, that jolt of adrenaline never went away as...

April 18, 2022

Are you starting to see wintery messages during the last heatwaves of summer? Maybe hearing the echoes of Mariah Carey’s iconic holiday song on the wind? You’re not alone: advertisers are ramping up their holiday and Q4 efforts earlier than...

October 9, 2024

If 2022 was the year that all the major streaming services joined the ranks of the ad-supported, 2023 is shaping up to be the year we see the effects of those moves. This year, AVOD services are expected to gain...

June 8, 2023

Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...

August 17, 2022