A new report reveals that marketers are syncing strategies across platforms — especially between social and Connected TV. According to eMarketer and Smartly, a combined 78.4% of advertisers now run campaigns on both channels, with 44.5% spending at least 30%...

July 25, 2025

This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....

July 18, 2025

Attention has become digital advertising’s most valuable currency — and Connected TV is leading the charge. According to attention metric data from the analytics firm Adelaide, CTV has outpaced both online video and display by a wide margin, with attention...

July 3, 2025

With two-thirds of Americans now streaming via Connected TV, and nearly 70% adoption projected for this year, this growing channel’s reach rivals that of traditional television. But while consumers have shifted their attention to streaming, advertisers are still playing catch-up...

June 20, 2025

Despite an overall dip in national TV advertising revenue, Connected TV is a bright spot in the evolving media landscape. According to Madison & Wall, pure-play CTV platforms (think premium streaming services) are poised for a 26% growth this year,...

June 13, 2025

For advertising agencies, the last few years can be described in one word: rollercoaster. Following another explosion of specialty agencies during the social media boom, the last few years have seen an industry contraction, as 91% of brands have moved...

May 21, 2025

Connected TV advertising has been reaching new heights, and programmatic is a major force behind that growth. According to new research from EMARKETER, over 90% of CTV display ad spend is happening programmatically, and that trend is expected to drive...

April 17, 2025

Looks like 2025 is the year when the majority of agencies will capitalize on the streaming boom. According to recent data from Pixability, 58% of U.S. media agency professionals plan to increase their investments in Connected TV (CTV). That’s in...

March 21, 2025