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All the Generational Streaming TV and CTV Advertising Numbers You Need To Know

We get it — hunting down those perfect generational stats can feel like trying to stream your favorite show on dial-up. That’s why we took care of the hard work, so you can get on with your job. All we...

February 28, 2025

The Average CTV Household Actively Uses Around 4 Streaming Apps

Streaming continued to grow in 2024, and a new report from TVision reveals 90% of streaming-enabled households now actively watch content. The average household uses 3.9 streaming apps, and 8% even access ten or more. Netflix and YouTube had the...

February 21, 2025

All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

We know the struggle — searching high and low for those elusive NFL stats you need to drive your point home can feel like a never-ending game of hide-and-seek. But making things like this easier for you is what we...

February 10, 2025

CTV Ad Spend Will Grow to $46.89 Billion by 2028

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

We know the struggle — endlessly searching for that perfect Q4 stat to help drive your point home, only to come up empty-handed. But luckily, making that search easier is our gift to you this season. That’s why we’ve scoured...

December 26, 2024

53% of Marketers Say CTV Is More ‘Brand-Safe’ Than Social

Connected TV is proving to be a major win for advertisers, delivering on performance goals, audience targeting, and expanded reach. According to a new survey, 41% of marketers say Connected TV effectively drives both brand awareness and measurable results, while...

December 20, 2024

60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving

The holiday shopping season is gearing up, and consumers are already on the lookout for deals. Adobe forecasts a solid 8.4% YoY jump in U.S. online holiday sales, and expects those sales to reach $240.8 billion. Shoppers are taking advantage...

October 11, 2024

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

In the growing landscape of Connected TV, it's become even more important for advertisers to get their messaging right. A study by IAS and Neuro-Insight highlights how ads that match both the tone and context of the content being watched...

October 4, 2024