Showing Results (64) For: retail

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All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

We know the struggle — searching high and low for those elusive NFL stats you need to drive your point home can feel like a never-ending game of hide-and-seek. But making things like this easier for you is what we...

February 10, 2025

CTV Ad Spend Will Grow to $46.89 Billion by 2028

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025

Connected TV Is on the Rise — and Brands Know It

Connected TV (CTV) and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV. According to a recent survey, 75% of advertising leaders anticipate growth in CTV and OTT video in 2025, with 24%...

November 15, 2024

62% of Consumers Discover New Brands or Products Through TV

Thanks to shoppable media, TV has turned into a dynamic retail platform where viewers can buy products they see on screen, right in the moment. With 62.7% of people discovering new brands or products through TV, according to EMARKETER, it’s...

October 25, 2024

3 Trends That Reveal the Present and Future of Small Business

In 2023, 33.3 million U.S. companies — a whopping 99.9% of companies nationwide — were categorized as small businesses. If it wasn’t already abundantly clear, this stat only helps to solidify the importance of small businesses to the U.S. economy —...

October 23, 2024

Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers

Streaming services have become the first stop for TV viewers when they sit down to watch something, according to new survey research from Hub Entertainment. The majority(46%) of respondents said that they now turn to streaming when they first switch...

October 17, 2024

2024 Advertisers Are Capitalizing on “Christmas Creep”

Are you starting to see wintery messages during the last heatwaves of summer? Maybe hearing the echoes of Mariah Carey’s iconic holiday song on the wind? You’re not alone: advertisers are ramping up their holiday and Q4 efforts earlier than...

October 9, 2024

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

When we think of Q4, our minds often turn immediately to November’s Cyber Five. (Duh, we’re marketers.) But what about Halloween? Spooky season is just a few weeks away, and it’s a great time to go for goals — not...

October 2, 2024