Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022.  However, consumers have adopted an omnichannel approach to...

February 24, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

Prime Day has quietly climbed into the ranks of summer's biggest shopping moments, and 2026 made the case louder than ever. In our summer Prime Day 2025 recap, we found that Amazon's biggest shopping event had evolved into a performance...

July 22, 2026

Q4 is one of the highest-stakes stretches on the retail calendar. Shoppers spend months researching gifts and planning ahead. Much of that now happens at home in front of the biggest screen in the house: they stream a holiday movie...

July 21, 2026

Major League Baseball is massive. Everybody knows it, and the numbers prove it. The 2024 World Series drew an average of 15.81 million viewers across platforms, the most-watched Fall Classic since 2017. The 2025 regular season posted year-over-year viewership gains...

July 20, 2026

For advertisers, no quarter carries more weight than Q4, and 2026 is shaping up to be another strong one. EMARKETER predicts holiday spending will increase year-over-year (YoY), for retail as a whole and even more so for ecommerce. Q4 has...

July 7, 2026