Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022.  However, consumers have adopted an omnichannel approach to...

February 24, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

In the fall of 2000, CBS premiered a procedural drama about a Las Vegas forensics team that set the country aflame: CSI: Crime Scene Investigation. It flipped the classic tropes of TV police procedurals on its head, swapping beat cops...

September 3, 2026

Q4 2025 became the first holiday season on record to cross a trillion dollars. The National Retail Federation reported that spending from November 1 through December 31 grew 4.1% over 2024, landing at the top of its forecast range and...

August 12, 2026

Prime Day has quietly climbed into the ranks of summer's biggest shopping moments, and 2026 made the case louder than ever. In our summer Prime Day 2025 recap, we found that Amazon's biggest shopping event had evolved into a performance...

July 22, 2026

Q4 is one of the highest-stakes stretches on the retail calendar. Shoppers spend months researching gifts and planning ahead. Much of that now happens at home in front of the biggest screen in the house: they stream a holiday movie...

July 21, 2026