Showing Results (44) For: retail
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How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer
Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022. However, consumers have adopted an omnichannel approach to...
February 24, 2023
The Growing Relationship Between CTV and Retail Media Networks
Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion. Seems like a lot of cash is...
December 28, 2022
Retailers Tie Goals to CTV Ads Easier Than Linear TV
For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...
December 14, 2022
Three Retail Insights in Uncertain Economic Times
After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...
September 26, 2022
Consumers Have Increased Their Time Spent With CTV by 8.3% YoY
Mobile may still lead the charge when it comes to digital ad spend and time spent, but Connected TV is gaining ground fast. According to new data from EMARKETER, U.S. adults now spend an average of 2 hours and 15...
August 30, 2024
Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping
Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for...
August 22, 2024
All the Olympics Streaming TV and CTV Advertising Numbers You Need To Know.
We get it — we know the pain of hunting endlessly for Olympic Summer Games stats. Especially the ones you need to help prove that point you really, really, (really) want to make. But we’re here to help. We’ve searched...
July 25, 2024
Back-to-School Season Beats the Winter Holidays on One Key Ad Metric
Back-to-School (BTS) — it may not get as much attention as the winter holidays, but advertisers shouldn’t ignore this season. In fact, in 2023, consumers actually spent more on BTS and BTS for college than on the winter holidays on...
June 26, 2024