Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022.  However, consumers have adopted an omnichannel approach to...

February 24, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

Testing different media mixes and measuring what actually drives results is the backbone of any great campaign strategy. But what happens when marketers cut premium video to chase short-term social efficiency? It’s likely to backfire. According to new data from...

June 5, 2026

Back-to-school (BTS) retail sales are projected to hit $85.42 billion in 2026, a 3.3% year-over-year increase that signals a return to discretionary spending after a more cautious 2025. But the season looks different than it used to: the shopping window...

May 11, 2026

Summer can mean relaxation and downtime for many people, but for advertisers looking to carry momentum into H2, it should mean the opposite. From shifting consumer habits to cultural events commanding massive audiences, this summer in particular will be packed...

April 17, 2026

Father's Day has generated record spending for three years running. Last year’s Father’s Day shopping season clocked in at $24 billion — up more than 7% from the prior year and exceeding the previous high of $22.9 billion in 2023....

April 6, 2026