Showing Results (59) For: retail
Showing Results 32-40 Of 59
Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers
The Halloween season might be spooky, but advertisers don’t need to hide in fear. Consumers continue to go all out for the holiday — and they’re spending more than ever before. Key Insights: Halloween 2022 Spending Rebounded to Pre-Pandemic Levels...
September 18, 2023
Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4
You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...
August 10, 2023
Unlock Profitable Scale With Performance Optimized CTV Creative
We’ve answered the “whys” and “hows” of creative variation. But what is the business impact of creative variation on performance? And what combination(s) work best for CTV advertisers? In this research digest, we break down the key components of a...
July 20, 2023
Seasonal Breakdown: Back-to-School Spending Is Back
Students don’t usually return to classes until August or September, but research indicates that some consumers start on their back-to-school (BTS) shopping as early as May or June. And purchases really ramp up in July and August. Last year’s BTS...
June 16, 2023
Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads
With online shopping so prevalent nowadays, it begs the question: is brick-and-mortar in trouble? It’s more accurate to say that it is evolving, as in-store brands attempt to complement their online-only counterparts. Which brings us to our next question that...
April 13, 2023
Building Strong Memory Structures in Your Connected TV Ad
Ever wondered why some ads resonate more than others? Turns out, it takes more than powerful storytelling and a strong brand to catch a viewer’s eye. Where you place your branded moment matters—not only does this determine how many people...
March 22, 2023
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...
March 1, 2023
Consumer Spending in Springtime Offers Growth Opportunities for Advertisers
The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...
February 27, 2023