Showing Results (57) For: retail
Showing Results 40-48 Of 57
Crazier, the Better: The Art (and Science) of Local TV Ads
Everyone Remembers a Certain Local TV Ad, and For Good Reason "Go see Cal, go see Cal, go see Cal!""His prices are INSAAAANE!""Aye aye! Goodbye!" Depending on where you are in the world, these taglines are instantly recognizable. They’re the...
January 4, 2023
How Co-Viewing Streaming Could Boost Valentine’s Day For Brands
Regarding gift-giving holidays, few are as high stakes as Valentine’s Day. Every year, more money is spent on lavish gifts and experiences. Yet, all this gift-giving doesn’t equal gift-loving—14.7% of Valentine’s Day recipients report being unhappy with the gifts they...
December 22, 2022
Black Friday and Cyber Week 2022 Broke Spending Records
Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...
December 1, 2022
What Video Types are Most Effective for Black Friday, Small Business Saturday, and Cyber Monday CTV Ads?
Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...
November 4, 2022
Analyzing the Season: What Makes the Perfect Holiday CTV Ad
The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...
October 19, 2022
What’s the Most Effective TV Ad You’ve Seen, and Why?
What Marketers Think Makes for a Memorable Ad As marketers, our thoughts on ads and their associated elements (taglines, CTAs, etc.) can be influenced by our profession. When you see a new ad stream across your TV screen, there’s a...
October 10, 2022
The Living Room Shopping Experience is Just Getting Started
Someone spoke the truth about the living room shopping experience way back in 2017: “Over 75% of customers want to shop through their TV” In 2017, we had already become accustomed to shopping on our televisions for a few years....
October 3, 2022