Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...

March 1, 2023

The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...

February 27, 2023

Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...

February 24, 2023

Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....

February 1, 2023

Everyone Remembers a Certain Local TV Ad, and For Good Reason "Go see Cal, go see Cal, go see Cal!""His prices are INSAAAANE!""Aye aye! Goodbye!" Depending on where you are in the world, these taglines are instantly recognizable. They’re the...

January 4, 2023

Regarding gift-giving holidays, few are as high stakes as Valentine’s Day. Every year, more money is spent on lavish gifts and experiences. Yet, all this gift-giving doesn’t equal gift-loving—14.7% of Valentine’s Day recipients report being unhappy with the gifts they...

December 22, 2022

Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...

December 1, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022