Showing Results (56) For: retail
Showing Results 32-40 Of 56
Seasonal Breakdown: Back-to-School Spending Is Back
Students don’t usually return to classes until August or September, but research indicates that some consumers start on their back-to-school (BTS) shopping as early as May or June. And purchases really ramp up in July and August. Last year’s BTS...
June 16, 2023
Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads
With online shopping so prevalent nowadays, it begs the question: is brick-and-mortar in trouble? It’s more accurate to say that it is evolving, as in-store brands attempt to complement their online-only counterparts. Which brings us to our next question that...
April 13, 2023
Building Strong Memory Structures in Your Connected TV Ad
Ever wondered why some ads resonate more than others? Turns out, it takes more than powerful storytelling and a strong brand to catch a viewer’s eye. Where you place your branded moment matters—not only does this determine how many people...
March 22, 2023
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...
March 1, 2023
Consumer Spending in Springtime Offers Growth Opportunities for Advertisers
The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...
February 27, 2023
The Creative Things We Learned from 2023’s Biggest Game Day Commercials
Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...
February 24, 2023
The Q4 Performance TV Report
Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....
February 1, 2023
Crazier, the Better: The Art (and Science) of Local TV Ads
Everyone Remembers a Certain Local TV Ad, and For Good Reason "Go see Cal, go see Cal, go see Cal!""His prices are INSAAAANE!""Aye aye! Goodbye!" Depending on where you are in the world, these taglines are instantly recognizable. They’re the...
January 4, 2023