Yes, MNTN Research is all about Connected Television, but that doesn’t mean we’re disconnected from what CTV’s distantly related cousin – social video – is up to. Because as much as everyone’s talking about CTV, marketers are equally excited by...

March 31, 2023

What is Market Fragmentation? Marketing fragmentation is the concept that, as a market grows in popularity and scope, it eventually breaks into various and diverse segments to serve distinct customer groups. In this market, no single company or organization has...

May 18, 2022

You’ve likely read about Connected TV’s high average completion rate and how it complements second-screen viewing behavior. But what about its effect on web traffic and user engagement? If you’re an avid MNTN Research reader, then you’re already well acquainted...

December 9, 2024

People love to say Gen Z is addicted to their phones. But let’s be real: every generation gets a little overly attached to their digital devices, whether it’s Millennials in the golden age of the Nokia 3310, or Gen Xers...

May 18, 2023

What's one of the biggest pieces of news that we know about for the 2023 upfronts and NewFronts? It’s the first year Netflix has thrown their proverbial hat into the ring.  This is a huge about-turn moment for Netflix. Easily...

April 27, 2023

Ask Google about artificial intelligence (AI) and the creative process, and you’ll be treated to an assortment of doomer-adjacent headlines: “Is AI a Risk To Creativity? The Answer Is Not So Simple” “When AI can make art – what does...

March 22, 2023

Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...

February 24, 2023

We’re approaching “Football's Favorite Sunday”, the first huge sporting event of 2023 that is colloquially known as “The Big Game”. But around here, we like to call it the kick off to a whole new season of advertising. (Ed. note:...

February 7, 2023