When you're as keyed into the Connected TV space as we are here at MNTN Research, everything can begin to look like a TV screen. That thing in your living room? TV screen for people, naturally. Those jumbotrons in Times...

November 30, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

Look, we’re not going to beat around the bush here. We’re all feeling fatigued from the deluge of headlines describing the severe economic uncertainty the world is experiencing right now. As marketers and advertisers, the potential for a steep downturn...

August 9, 2022

Everyone loves a good story, which is why telling a captivating one in your ads isn't just a necessity: it's a requirement. Since the very beginning of television, advertisers have been using stories to sell their products to nationwide audiences....

June 30, 2022

What is a Testimonial Video? In essence, testimonial videos use your audience to sell for you. They tell a true story, through a first person perspective, about someone’s experience involving your brand or product.  A way you can think of...

May 17, 2022

What is Creative Analysis? Creative analysis is the use of artificial intelligence to analyze video assets and determine what specific creative elements (such as a voice over, number of actors, theme, etc.) are most effective at delivering specific outcomes. This...

April 18, 2022