Showing Results (19) For: tik tok

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Storytelling is a Vital Piece of the Ad Puzzle

Everyone loves a good story, which is why telling a captivating one in your ads isn't just a necessity: it's a requirement. Since the very beginning of television, advertisers have been using stories to sell their products to nationwide audiences....

June 30, 2022

Get Up to Speed on Testimonial Videos

What is a Testimonial Video? In essence, testimonial videos use your audience to sell for you. They tell a true story, through a first person perspective, about someone’s experience involving your brand or product.  A way you can think of...

May 17, 2022

A Primer on AI-Powered Creative Analysis

What is Creative Analysis? Creative analysis is the use of artificial intelligence to analyze video assets and determine what specific creative elements (such as a voice over, number of actors, theme, etc.) are most effective at delivering specific outcomes. This...

April 18, 2022