CTV Report
Ad Impressions on FAST Platforms Increased 38% YoY in Q3 2024
by Frankie Karrer2 min read
Abstract
- CTV advertisers are seeing lower CPMs thanks to growing ad inventory, with Netflix’s average CPMs predicted to drop to $31.27 in 2025, and Amazon’s Prime Video low price at the launch of their ad-tier influencing competitors to meet them there.
- FAST services, on the other hand, have maintained their already-low CPMs.
- CTV ad spending is projected to reach $32.57 billion in 2025, nearly double its 2021 levels.
opted for ad-supported plans.
Streaming ad prices are tumbling, and it’s all thanks to Connected TV’s meteoric rise. According to new research, ad inventory has skyrocketed — in part due to more people glued to streaming than ever before. This has led to a rare bargain for marketers: lower CPMs across most platforms. Netflix, in particular, is seeing a major price correction — dropping from a staggering $54.25 CPM in early 2023 to a predicted $31.27 in 2025. Amazon may be partially to thank for these lowered prices, due to an ad-tier debut on Prime Video that offered CPMs at a comparatively wallet-friendly $35, and pushed competitors to follow suit. FAST services like Tubi, on the other hand, already had CPMs that trended lower, and have maintained their ad prices as a result.
Don’t mistake falling prices for dwindling demand, though. CTV ad spending is on track to hit a jaw-dropping $32.57 billion in 2025 — nearly double what it was just four years ago. This surge in spending is driven by more ad-supported subscription tiers (with 56% of subscribers opting for ads by early 2024) and more screen time among viewers. With more inventory available and a steady influx of streamers, CTV is not just keeping pace with traditional linear — it’s setting a new standard for TV advertising.
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