Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Research Digest

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

By Melissa Yap
May 3, 2024

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

By Cat Hausler
May 3, 2024

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

27% of Marketers Are Upping Their TV and Streaming Upfront Spend

By Frankie Karrer
May 2, 2024

27% of Marketers Are Upping Their TV and Streaming Upfront Spend

How Does Your Performance Grow? For Home and Garden Brands, It’s With Connected TV

By Frankie Karrer
April 18, 2024

How Does Your Performance Grow? For Home and Garden Brands, It’s With Connected TV

Performance Is to Advertisers Like Flowers Are to Moms This Mother’s Day

By Cat Hausler
April 2, 2024

Performance Is to Advertisers Like Flowers Are to Moms This Mother’s Day

Research Digest

March Madness? More Like March “Adness”! Here’s How Advertisers Can Deliver on Performance Promises, On and Off the Court

By Melissa Yap
April 2, 2024

March Madness? More Like March “Adness”! Here’s How Advertisers Can Deliver on Performance Promises, On and Off the Court

US CTV Ad Spend Projected To Grow 16.2% in 2024

By Frankie Karrer
March 29, 2024

US CTV Ad Spend Projected To Grow 16.2% in 2024

For Connected TV Advertisers, Performance Blooms in Spring

By Cat Hausler
March 28, 2024

For Connected TV Advertisers, Performance Blooms in Spring

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