Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Research Digest

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever

By Frankie Karrer
April 12, 2023

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever

Why CTV Sports Is the MVP For Advertisers

By Stephen Graveman
April 10, 2023

Why CTV Sports Is the MVP For Advertisers

Seasonal Series

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

By Cat Hausler
March 31, 2023

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

Research Digest

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

By Frankie Karrer
March 29, 2023

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

Seasonal Series

Consumer Spending in Springtime Offers Growth Opportunities for Advertisers

By Cat Hausler
February 27, 2023

Consumer Spending in Springtime Offers Growth Opportunities for Advertisers

Partner Research

How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer

By Stephen Graveman
February 24, 2023

How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer

Peeks Report

Who Won With All Those Big Game Ads? Fox, Say Marketers

By Tim Edmundson
February 15, 2023

Who Won With All Those Big Game Ads? Fox, Say Marketers

Quarterly Report

The Q4 Performance TV Report

By Tim Edmundson
February 1, 2023

The Q4 Performance TV Report