Advertiser Trends

Analysis

Pulse Check: What’s Next in Streaming Fragmentation

By Frankie Karrer
January 26, 2024

Analysis

The Majority of Advertising Professionals Are Using AI

By Cat Hausler
January 17, 2024

Analysis

Seasonal Breakdown: “Resolution Season” 2023/2024

By Cat Hausler
November 21, 2023

CTV is Playing a Bigger Role Than Ever in Advertisers’ 2024 Plans

By Stephen Graveman
October 30, 2023

Research Digest

CTV Advertising’s Growing Pains Will Also Be Its Gains

By Frankie Karrer
October 25, 2023

Analysis

The Data-Backed Holiday Timeline

By Isabel Greenfield
October 6, 2023

Analysis

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

By Cat Hausler
September 18, 2023

Analysis

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023