Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

2025 is “The Year Of Independent Ad Agencies.” CTV Is Helping Them Do It.

By Frankie Karrer
May 21, 2025

2025 is “The Year Of Independent Ad Agencies.” CTV Is Helping Them Do It.

Viewers Spend $290 a Year on Products They See While Watching TV

By Frankie Karrer
May 16, 2025

Viewers Spend $290 a Year on Products They See While Watching TV

Beat the Heat: 4 Advertising Trends to Drive Brand Momentum Ahead of Q4

By Cat Hausler
May 15, 2025

Beat the Heat: 4 Advertising Trends to Drive Brand Momentum Ahead of Q4

The State of Streaming: What Advertisers Need To Know

By Frankie Karrer
May 12, 2025

The State of Streaming: What Advertisers Need To Know

68% of Marketers Say Connected TV Is a Must-Buy for 2025

By Frankie Karrer
May 1, 2025

68% of Marketers Say Connected TV Is a Must-Buy for 2025

MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty

By Cat Hausler
April 30, 2025

MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

By Frankie Karrer
April 25, 2025

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

Beyond Ties and Tools: 3 Trends That Are Shaping Father’s Day Advertising

By Cat Hausler
April 22, 2025

Beyond Ties and Tools: 3 Trends That Are Shaping Father’s Day Advertising