Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Partner Research

How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer

By Stephen Graveman
February 24, 2023

How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer

Peeks Report

Who Won With All Those Big Game Ads? Fox, Say Marketers

By Tim Edmundson
February 15, 2023

Who Won With All Those Big Game Ads? Fox, Say Marketers

Quarterly Report

The Q4 Performance TV Report

By Tim Edmundson
February 1, 2023

The Q4 Performance TV Report

Analysis

Connected TV Creates a Halo Effect For Paid Search and Social

By Isabel Greenfield
January 25, 2023

Connected TV Creates a Halo Effect For Paid Search and Social

Research Digest

Super Big Bucks: Advertising During 2023’s Big Game

By Frankie Karrer
January 24, 2023

Super Big Bucks: Advertising During 2023’s Big Game

Partner Research

The Digital Advertising Strategies of Today’s Top Travel Brands

By Stephen Graveman
December 14, 2022

The Digital Advertising Strategies of Today’s Top Travel Brands

Retailers Tie Goals to CTV Ads Easier Than Linear TV

By Stephen Graveman
December 14, 2022

Retailers Tie Goals to CTV Ads Easier Than Linear TV

Research Digest

Streaming TV Viewing Time Continues Its Rise Over Cable

By Frankie Karrer
December 8, 2022

Streaming TV Viewing Time Continues Its Rise Over Cable