Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Why This Year’s Advertising Line Up Was the Real Winner of SB LIX 

By Melissa Yap
February 10, 2025

Why This Year’s Advertising Line Up Was the Real Winner of SB LIX 

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices

By Frankie Karrer
February 6, 2025

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices

Streaming Subscriptions Have Overtaken Linear in Revenue Share

By Frankie Karrer
January 30, 2025

Streaming Subscriptions Have Overtaken Linear in Revenue Share

CTV Ad Spend Will Grow to $46.89 Billion by 2028

By Frankie Karrer
January 10, 2025

CTV Ad Spend Will Grow to $46.89 Billion by 2028

How Connected TV Advertising Amplifies the Audience Experience

By Melissa Yap
December 9, 2024

How Connected TV Advertising Amplifies the Audience Experience

Black Friday / Cyber Monday 2024: As Seen From a Marketer’s Perspective

By Melissa Yap
December 3, 2024

Black Friday / Cyber Monday 2024: As Seen From a Marketer’s Perspective

How Ad Agencies Use Connected TV To Gain A Competitive Edge

By Stephen Graveman
November 26, 2024

How Ad Agencies Use Connected TV To Gain A Competitive Edge

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

By Cat Hausler
November 22, 2024

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”