Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

CTV Ad Spend Will Grow to $46.89 Billion by 2028

By Frankie Karrer
January 10, 2025

CTV Ad Spend Will Grow to $46.89 Billion by 2028

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
December 26, 2024

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

53% of Marketers Say CTV Is More ‘Brand-Safe’ Than Social

By Frankie Karrer
December 20, 2024

53% of Marketers Say CTV Is More ‘Brand-Safe’ Than Social

Ad Impressions on FAST Platforms Increased 38% YoY in Q3 2024

By Frankie Karrer
December 13, 2024

Ad Impressions on FAST Platforms Increased 38% YoY in Q3 2024

How Connected TV Advertising Amplifies the Audience Experience

By Melissa Yap
December 9, 2024

How Connected TV Advertising Amplifies the Audience Experience

Black Friday / Cyber Monday 2024: As Seen From a Marketer’s Perspective

By Melissa Yap
December 3, 2024

Black Friday / Cyber Monday 2024: As Seen From a Marketer’s Perspective

How Ad Agencies Use Connected TV To Gain A Competitive Edge

By Stephen Graveman
November 26, 2024

How Ad Agencies Use Connected TV To Gain A Competitive Edge

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

By Cat Hausler
November 22, 2024

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”