Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

From Spooky Spokespersons to Marketing Monsters: What Are Your Marketing Nightmares?

By Melissa Yap
October 28, 2024

From Spooky Spokespersons to Marketing Monsters: What Are Your Marketing Nightmares?

3 Trends That Reveal the Present and Future of Small Business

By Cat Hausler
October 23, 2024

3 Trends That Reveal the Present and Future of Small Business

2024 Advertisers Are Capitalizing on “Christmas Creep”

By Frankie Karrer
October 9, 2024

2024 Advertisers Are Capitalizing on “Christmas Creep”

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

By Melissa Yap
October 2, 2024

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

What’s on Your Holiday (Ad Creative) Wish List?

By Melissa Yap
September 25, 2024

What’s on Your Holiday (Ad Creative) Wish List?

Are B2B Ads Being Seen or Skipped?

By Melissa Yap
August 29, 2024

Are B2B Ads Being Seen or Skipped?

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024

By Cat Hausler
August 16, 2024

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024

Which Type of Shopper Matters Most to Marketers? Our Latest Poll Reveals Your Top Pick in the Audience Targeting List

By Melissa Yap
August 5, 2024

Which Type of Shopper Matters Most to Marketers? Our Latest Poll Reveals Your Top Pick in the Audience Targeting List