Seasonal Series

Seasonal Series

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

By Melissa Yap
October 2, 2024

Analysis

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

By Cat Hausler
June 26, 2024

Analysis

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

By Cat Hausler
May 3, 2024

Research Digest

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

By Melissa Yap
January 26, 2024

Analysis

Seasonal Breakdown: “Resolution Season” 2023/2024

By Cat Hausler
November 21, 2023

Analysis

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

By Cat Hausler
September 18, 2023

Analysis

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Analysis

Seasonal Breakdown: Back-to-School Spending Is Back

By Cat Hausler
June 16, 2023