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Seasonal Series
Why Halloween Has Lessons for the Rest of Q4 CTV Advertising
By Melissa YapOctober 2, 2024
Analysis
Back-to-School Season Beats the Winter Holidays on One Key Ad Metric
By Cat HauslerJune 26, 2024
In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox
By Cat HauslerMay 3, 2024
Research Digest
How Did Q4 Perform? A Look Into Macro and CTV Ad Trends
By Melissa YapJanuary 26, 2024
Seasonal Breakdown: “Resolution Season” 2023/2024
By Cat HauslerNovember 21, 2023
Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers
By Cat HauslerSeptember 18, 2023
Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4
By Melissa YapAugust 10, 2023
Seasonal Breakdown: Back-to-School Spending Is Back
By Cat HauslerJune 16, 2023