Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
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Analysis of viewership and adoption of streaming television.
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
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Research Digest
Turbulence Ahead: Navigating Travel Advertising in 2025
By Frankie KarrerMay 27, 2025
2025 is “The Year Of Independent Ad Agencies.” CTV Is Helping Them Do It.
By Frankie KarrerMay 21, 2025
Beat the Heat: 4 Advertising Trends to Drive Brand Momentum Ahead of Q4
By Cat HauslerMay 15, 2025
The State of Streaming: What Advertisers Need To Know
By Frankie KarrerMay 12, 2025
Analysis
3 Trends That Reveal the Present and Future of Small Business
By Cat HauslerOctober 23, 2024
What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative
By Melissa YapSeptember 20, 2024
Peeks Report
Are B2B Ads Being Seen or Skipped?
By Melissa YapAugust 29, 2024
Back-to-School Season Beats the Winter Holidays on One Key Ad Metric
By Cat HauslerJune 26, 2024