Research Digest

Research Digest

March Madness? More Like March “Adness”! Here’s How Advertisers Can Deliver on Performance Promises, On and Off the Court

By Melissa Yap
April 2, 2024

Analysis

For Connected TV Advertisers, Performance Blooms in Spring

By Cat Hausler
March 28, 2024

Analysis

The Hottest Trend With Fashion and Apparel Advertisers: Connected TV

By Cat Hausler
February 23, 2024

Research Digest

Unlocking TV Advertising Success Beyond the Big Game

By Frankie Karrer
February 5, 2024

Research Digest

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

By Melissa Yap
January 26, 2024

Research Digest

Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach

By Melissa Yap
January 10, 2024

Research Digest

To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services

By Frankie Karrer
January 4, 2024

Research Digest

Curating Context: An Analysis of Brand Favorability and Connected TV Ads

By Melissa Yap
December 4, 2023