Curating Context: An Analysis of Brand Favorability and Connected TV Ads
By Melissa Yap
December 4, 2023
Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes
By Melissa Yap
October 27, 2023
Enough (Ads) Is Enough: Avoiding CTV Advertising Over-Exposure
By Frankie Karrer
October 27, 2023
CTV Advertising’s Growing Pains Will Also Be Its Gains
By Frankie Karrer
October 25, 2023
Green Screens: Why Connected TV Supports Sustainable Advertising Practices
By Melissa Yap
September 22, 2023
Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers
By Cat Hausler
September 18, 2023