Research Digest

Research Digest

How Reach and Creative Personalization Intersect on Connected TV

By Melissa Yap
January 26, 2023

Research Digest

Super Big Bucks: Advertising During 2023’s Big Game

By Frankie Karrer
January 24, 2023

Research Digest

Identifying and Reaching the ‘Movable Middle’ on Connected TV

By Melissa Yap
December 19, 2022

Research Digest

Year in Review: Our Favorite Connected TV Consumer Insights of 2022

By Cat Hausler
December 15, 2022

Research Digest

Best Streaming Services: What the Streaming Wars Mean for Consumers and Advertisers

By Cat Hausler
December 9, 2022

Research Digest

Streaming TV Viewing Time Continues Its Rise Over Cable

By Frankie Karrer
December 8, 2022

Research Digest

Dynamic Duos: How CTV Raises Digital’s Profile

By Melissa Yap
December 2, 2022

Research Digest

Pick Your Mix: How to Determine Your Optimal Creative Mix on Connected TV

By Melissa Yap
November 29, 2022