A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023
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Too Many Cooks: How Consumers Deal With Streaming Fragmentation
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Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever
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The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile
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Building Strong Memory Structures in Your Connected TV Ad
By Melissa Yap
March 22, 2023