Research Digest

Analysis

Seasonal Breakdown: “Resolution Season” 2023/2024

By Cat Hausler
November 21, 2023

Research Digest

The State of Free Ad Supported TV (FASTs) in 2023

By Cat Hausler
November 2, 2023

Research Digest

Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes

By Melissa Yap
October 27, 2023

Research Digest

Enough (Ads) Is Enough: Avoiding CTV Advertising Over-Exposure

By Frankie Karrer
October 27, 2023

Research Digest

CTV Advertising’s Growing Pains Will Also Be Its Gains

By Frankie Karrer
October 25, 2023

Research Digest

Green Screens: Why Connected TV Supports Sustainable Advertising Practices

By Melissa Yap
September 22, 2023

Analysis

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

By Cat Hausler
September 18, 2023

Research Digest

This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them  to Your CTV Campaigns.

By Melissa Yap
September 6, 2023