Research Digest
How Brands Can Level Up Their Creative Testing For Performance
By Melissa YapJune 27, 2022
“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape
By Stephen GravemanJune 15, 2022
Data-Driven CTV Creative Recommendations for Travel Marketers
By Frankie KarrerJune 13, 2022
Top Challenges Faced by Advertisers Amid CTV’s Growth
By Melissa YapJune 2, 2022
Read the Room: How Co-Viewing Affects Connected TV Viewership
By Melissa YapJune 1, 2022
The State of Political Ad Spending on Connected TV
By Frankie KarrerMay 27, 2022
A Majority of Streamers Find Value in Advertising
By Isabel GreenfieldMay 18, 2022
CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind
By Isabel GreenfieldMay 17, 2022