Research Digest

Research Digest

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

By Frankie Karrer
April 24, 2023

Research Digest

Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads

By Melissa Yap
April 13, 2023

Research Digest

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever

By Frankie Karrer
April 12, 2023

Research Digest

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

By Frankie Karrer
March 29, 2023

Research Digest

Building Strong Memory Structures in Your Connected TV Ad

By Melissa Yap
March 22, 2023

Research Digest

Thinking Long Term With Connected TV Ads

By Melissa Yap
March 6, 2023

Research Digest

Opinions on CTV Ads in an Increasingly Ad-Supported World

By Frankie Karrer
February 27, 2023

Research Digest

How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy

By Melissa Yap
February 24, 2023