Research Digest

Research Digest

Music to Our Ears: What Makes a Perfect Melody on a Connected TV Ad?

By Melissa Yap
June 9, 2023

Music to Our Ears: What Makes a Perfect Melody on a Connected TV Ad?

Research Digest

Where Are They Now? A Check-In on Ad-Supported Offerings

By Frankie Karrer
June 8, 2023

Where Are They Now? A Check-In on Ad-Supported Offerings

Research Digest

In a Wobbly Economy, Performance TV Is Stealing the Show

By Frankie Karrer
May 16, 2023

In a Wobbly Economy, Performance TV Is Stealing the Show

Analysis

Holiday Breakdown: Consumers Intend to Spend This Summer

By Cat Hausler
May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

Research Digest

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023

By Frankie Karrer
May 3, 2023

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023

Research Digest

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

By Frankie Karrer
April 24, 2023

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

Research Digest

Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads

By Melissa Yap
April 13, 2023

Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads

Research Digest

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever

By Frankie Karrer
April 12, 2023

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever