Research Digest

Research Digest

Consumers View TV as the Most Trustworthy Advertising Channel

By Cat Hausler
September 22, 2022

Research Digest

Cable TV Subscribers Pay $1,618 a Year for Channels (and Ads) They Don’t Watch

By Stephen Graveman
September 6, 2022

Research Digest

Brand Familiarity Drives Back-to-School Purchasing

By Cat Hausler
September 1, 2022

Research Digest

Matching Ad Creative to the Consumer Mindset on Connected TV

By Melissa Yap
September 1, 2022

Research Digest

How the CTV Environment Impacts the Four P’s of Creativity

By Melissa Yap
August 19, 2022

Research Digest

Consumers Are Seeking Out Experiential Travel

By Cat Hausler
August 12, 2022

Research Digest

High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy

By Melissa Yap
August 4, 2022

Research Digest

Consumers Find Ways To Cut Costs During Economic Uncertainty

By Frankie Karrer
August 3, 2022