Research Digest

Research Digest

What the 2020 Election Ad Landscape Can Teach Us About Brand Marketing

By Jacob Trussell
October 24, 2022

What the 2020 Election Ad Landscape Can Teach Us About Brand Marketing

Research Digest

Audience Deep Dive: A Look at Older Adult CTV Usage

By Cat Hausler
October 19, 2022

Audience Deep Dive: A Look at Older Adult CTV Usage

Research Digest

The Power Duo: Product Placement and CTV Ads Work Best

By Melissa Yap
October 14, 2022

The Power Duo: Product Placement and CTV Ads Work Best

Research Digest

Consumers View TV as the Most Trustworthy Advertising Channel

By Cat Hausler
September 22, 2022

Consumers View TV as the Most Trustworthy Advertising Channel

Research Digest

Cable TV Subscribers Pay $1,618 a Year for Channels (and Ads) They Don’t Watch

By Stephen Graveman
September 6, 2022

Cable TV Subscribers Pay $1,618 a Year for Channels (and Ads) They Don’t Watch

Research Digest

Brand Familiarity Drives Back-to-School Purchasing

By Cat Hausler
September 1, 2022

Brand Familiarity Drives Back-to-School Purchasing

Research Digest

Matching Ad Creative to the Consumer Mindset on Connected TV

By Melissa Yap
September 1, 2022

Matching Ad Creative to the Consumer Mindset on Connected TV

Research Digest

How the CTV Environment Impacts the Four P’s of Creativity

By Melissa Yap
August 19, 2022

How the CTV Environment Impacts the Four P’s of Creativity