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Research Digest
Top Challenges Faced by Advertisers Amid CTV’s Growth
By Melissa YapJune 2, 2022
Read the Room: How Co-Viewing Affects Connected TV Viewership
By Melissa YapJune 1, 2022
The State of Political Ad Spending on Connected TV
By Frankie KarrerMay 27, 2022
A Majority of Streamers Find Value in Advertising
By Isabel GreenfieldMay 18, 2022
CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind
By Isabel GreenfieldMay 17, 2022
Local Advertisers Begin the Move to Connected TV
By Isabel GreenfieldMay 16, 2022
SVOD vs AVOD: How Consumers are Watching Connected TV
By Frankie KarrerMay 16, 2022
Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles
By Frankie KarrerMay 3, 2022