Research Digest

Research Digest

Top Challenges Faced by Advertisers Amid CTV’s Growth

By Melissa Yap
June 2, 2022

Top Challenges Faced by Advertisers Amid CTV’s Growth

Research Digest

Read the Room: How Co-Viewing Affects Connected TV Viewership

By Melissa Yap
June 1, 2022

Read the Room: How Co-Viewing Affects Connected TV Viewership

Research Digest

The State of Political Ad Spending on Connected TV

By Frankie Karrer
May 27, 2022

The State of Political Ad Spending on Connected TV

Research Digest

A Majority of Streamers Find Value in Advertising

By Isabel Greenfield
May 18, 2022

A Majority of Streamers Find Value in Advertising

Research Digest

CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind

By Isabel Greenfield
May 17, 2022

CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind

Research Digest

Local Advertisers Begin the Move to Connected TV

By Isabel Greenfield
May 16, 2022

Local Advertisers Begin the Move to Connected TV

Research Digest

SVOD vs AVOD: How Consumers are Watching Connected TV

By Frankie Karrer
May 16, 2022

SVOD vs AVOD: How Consumers are Watching Connected TV

Research Digest

Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles

By Frankie Karrer
May 3, 2022

Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles