Research Digest
“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape
By Stephen GravemanJune 15, 2022
Data-Driven CTV Creative Recommendations for Travel Marketers
By Frankie KarrerJune 13, 2022
Top Challenges Faced by Advertisers Amid CTV’s Growth
By Melissa YapJune 2, 2022
Read the Room: How Co-Viewing Affects Connected TV Viewership
By Melissa YapJune 1, 2022
The State of Political Ad Spending on Connected TV
By Frankie KarrerMay 27, 2022
A Majority of Streamers Find Value in Advertising
By Isabel GreenfieldMay 18, 2022
CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind
By Isabel GreenfieldMay 17, 2022
Local Advertisers Begin the Move to Connected TV
By Isabel GreenfieldMay 16, 2022