Research Digest

Research Digest

Local Advertisers Begin the Move to Connected TV

By Isabel Greenfield
May 16, 2022

Local Advertisers Begin the Move to Connected TV

Research Digest

SVOD vs AVOD: How Consumers are Watching Connected TV

By Frankie Karrer
May 16, 2022

SVOD vs AVOD: How Consumers are Watching Connected TV

Research Digest

Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles

By Frankie Karrer
May 3, 2022

Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles

Research Digest

Comparing the Effectiveness of Connected TV Advertising to Linear TV

By Stephen Graveman
April 28, 2022

Comparing the Effectiveness of Connected TV Advertising to Linear TV

Research Digest

Ad Loads Can Affect Viewer Attention Spans

By Isabel Greenfield
April 22, 2022

Ad Loads Can Affect Viewer Attention Spans

Research Digest

Streaming Sports Viewership is a Growth Opportunity

By Frankie Karrer
April 19, 2022

Streaming Sports Viewership is a Growth Opportunity

Research Digest

Generational Breakdown: Who is Watching Connected TV?

By Frankie Karrer
April 14, 2022

Generational Breakdown: Who is Watching Connected TV?

Research Digest

US Connected TV Devices: Smart TVs Will Continue to Hold Top Spot

By Frankie Karrer
April 14, 2022

US Connected TV Devices: Smart TVs Will Continue to Hold Top Spot