Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Ad Impressions on FAST Platforms Increased 38% YoY in Q3 2024

By Frankie Karrer
December 13, 2024

Ad Impressions on FAST Platforms Increased 38% YoY in Q3 2024

How Connected TV Advertising Amplifies the Audience Experience

By Melissa Yap
December 9, 2024

How Connected TV Advertising Amplifies the Audience Experience

Black Friday / Cyber Monday 2024: As Seen From a Marketer’s Perspective

By Melissa Yap
December 3, 2024

Black Friday / Cyber Monday 2024: As Seen From a Marketer’s Perspective

How Ad Agencies Use Connected TV To Gain A Competitive Edge

By Stephen Graveman
November 26, 2024

How Ad Agencies Use Connected TV To Gain A Competitive Edge

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

By Cat Hausler
November 22, 2024

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

Connected TV Is on the Rise — and Brands Know It

By Frankie Karrer
November 15, 2024

Connected TV Is on the Rise — and Brands Know It

Linear Ad Prices Drop for 62% of Returning TV Shows

By Frankie Karrer
November 8, 2024

Linear Ad Prices Drop for 62% of Returning TV Shows

From Spooky Spokespersons to Marketing Monsters: What Are Your Marketing Nightmares?

By Melissa Yap
October 28, 2024

From Spooky Spokespersons to Marketing Monsters: What Are Your Marketing Nightmares?