Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Going for Gold — Streamers Renew Focus on the Viewership Experience Ahead of the 2024 Olympics

By Cat Hausler
July 25, 2024

Going for Gold — Streamers Renew Focus on the Viewership Experience Ahead of the 2024 Olympics

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

By Cat Hausler
June 26, 2024

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

What Gives You the Advertising “Ick”? Here’s How Marketers Answered.

By Cat Hausler
June 17, 2024

What Gives You the Advertising “Ick”? Here’s How Marketers Answered.

Upfronts Season Is Back, but How Does Its Future Look? We Asked, You Answered.

By Melissa Yap
May 10, 2024

Upfronts Season Is Back, but How Does Its Future Look? We Asked, You Answered.

Summertime Brings the CTV Performance Heat

By Cat Hausler
May 10, 2024

Summertime Brings the CTV Performance Heat

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

By Melissa Yap
May 3, 2024

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

By Cat Hausler
May 3, 2024

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

Performance Is to Advertisers Like Flowers Are to Moms This Mother’s Day

By Cat Hausler
April 2, 2024

Performance Is to Advertisers Like Flowers Are to Moms This Mother’s Day