Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Analysis

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

Analysis

The Impact of Evergreen CTV Campaigns

By Isabel Greenfield
August 9, 2023

The Impact of Evergreen CTV Campaigns

Analysis

Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale

By Isabel Greenfield
July 24, 2023

Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale

Mo’ CTV Creative, No Problems

By Melissa Yap
June 21, 2023

Mo’ CTV Creative, No Problems

Analysis

Seasonal Breakdown: Back-to-School Spending Is Back

By Cat Hausler
June 16, 2023

Seasonal Breakdown: Back-to-School Spending Is Back

Analysis

Advertiser Outlook on Generative AI: Sunny, With a Side of Caution

By Stephen Graveman
June 15, 2023

Advertiser Outlook on Generative AI: Sunny, With a Side of Caution

Research Digest

Where Are They Now? A Check-In on Ad-Supported Offerings

By Frankie Karrer
June 8, 2023

Where Are They Now? A Check-In on Ad-Supported Offerings

Peeks Report

Money In, Money Out: Metrics That Matter to CTV Advertisers

By Tim Edmundson
May 24, 2023

Money In, Money Out: Metrics That Matter to CTV Advertisers