CTV Report
Streaming Saw Significant Increases in Original Content for Q1 2024
by Frankie Karrer2 min read
Abstract
- The industry experienced a content production dip in mid-2023, likely due to strikes, but it appears to have been a temporary blip.
- There’s been a clear resurgence in original content creation, with Netflix and Amazon leading the charge with a combined 53% share of new shows.
- Netflix outpaced rivals in commissioning new shows, approving a whopping 225 global original TV series in Q1.
- Amazon Prime Video ramped up production by 71% compared to the previous quarter, significantly boosting their content pipeline.
- Analysts predict a potential slowdown in future original content production as the streaming market matures and profitability becomes a bigger focus.
Remember the streaming slump of 2023? We do — it’s when the WGA and SAG-AFTRA strikes put the brakes on production mid-year, with the total number of new scripted and unscripted series on U.S. platforms dipping to 783 in 2023, compared to 1,000 just the year before. But according to new research from Ampere Analysis, things are turning around in a big way.
This year, streaming services are back with a vengeance with new original content. Netflix is leading the charge, greenlighting a massive 225 new global TV series, with Amazon Prime Video hot on their heels at 150. This is a huge increase in production for both, with Amazon ramping up by a staggering 71% and Netflix by a healthy 68% compared to late 2023. Together, these two giants account for over half (53%) of all the new original TV series in Q1. And it’s not just a two-horse race: Disney is adding around 50 new shows, and Paramount, Comcast-NBCUniversal, and Apple TV+ are all also bringing fresh content to the table with 25-50 new series each. Looks like the streaming wars are back on, thanks to the industry’s renewed focus on delivering fresh content.
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