Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
Research Digest
The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile
By Frankie Karrer
March 29, 2023
Partner Research
How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer
By Stephen Graveman
February 24, 2023
Peeks Report
Who Won With All Those Big Game Ads? Fox, Say Marketers
By Tim Edmundson
February 15, 2023
Consumer Insights
Analysis of viewership and adoption of streaming television.
Analysis
Why More Viewers Are Streaming Sports, Including March Madness
By Stephen Graveman
March 10, 2023
Research Digest
Opinions on CTV Ads in an Increasingly Ad-Supported World
By Frankie Karrer
February 27, 2023
Why Inflation and the Rising Costs of Streaming Are Driving Viewers to Ads
By Stephen Graveman
February 5, 2023
About MNTN Research.
MNTN Research was created to provide in-depth analysis of the streaming television, video, and media landscape.
Letter from the EditorAd Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
Research Digest
Building Strong Memory Structures in Your Connected TV Ad
By Melissa Yap
March 22, 2023
Analysis
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
By Jacob Trussell
March 1, 2023