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Money In, Money Out: Metrics That Matter to CTV Advertisers

Did you know you can measure performance metrics on TV ads now? If you’re already on MNTN Research, you probably already knew that. If you didn’t know, then we're so glad that we're the ones to tell you.

But what is “performance” on TV? The word can mean different things to different marketers. One way to find out is to identify the results that matter most. Is it ROAS? CPA? Some other marketing jargon combo of all-caps letters? Let's find out.

By Tim Edmundson
May 24, 2023

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