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What's the Most Effective TV Ad You've Seen, and Why?

As marketers, our thoughts on ads and their associated elements (taglines, CTAs, etc.) can be influenced by our profession. When you see a new ad stream across your TV screen, there’s a greater-than-zero chance you’ve uttered professional praise — “that was pretty clever!” — or scorn — “what the hell were they thinking?”

So we asked marketers a simple question: What’s the most effective TV ad you’ve ever seen, and why?

We received a wide range of answers. We pulled them apart to find common threads and outliers, then put them back together again. Here’s what we found.

By Tim Edmundson
October 10, 2022

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MNTN Research was created to provide in-depth analysis of the streaming television, video, and media landscape.

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