Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
CTV Report
52% of Gen Z Streamers Choose Ad-Supported Tiers To Cut Costs
By Frankie Karrer
February 6, 2026
CTV Report
Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026
By Frankie Karrer
January 23, 2026
CTV Report
Two-Thirds of U.S. Viewers Will Watch TV With a Second Screen in 2026
By Frankie Karrer
January 16, 2026