Top Story

Peeks Report

Who Won With All Those Big Game Ads? Fox, Say Marketers

The Big Game. It’s the year’s most high-profile moment when the worlds of football and TV advertising collide.

So how did it all play out? If you’re a citizen of Kansas City, you’re ecstatic. If you’re a Philly fan, you’re in a deep depression right about now.

If you’re a marketer, chances are you cared more about the ads. Check out our Peeks report in which we dive into what marketers really think about the biggest TV advertising event of the year.

By Tim Edmundson
February 15, 2023

Monthly Opinion Poll

Our polling window is closed, but you can still get the in-depth report.

Get the Report

Recent Research

Seasonal Series

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

By Cat Hausler
March 31, 2023

Research Digest

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

By Frankie Karrer
March 29, 2023

Research Digest

Building Strong Memory Structures in Your Connected TV Ad

By Melissa Yap
March 22, 2023

Subscribe to the MNTN Research Weekly.

Sign up to receive a weekly feed of curated research, sent straight to your inbox.

Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Research Digest

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

By Frankie Karrer
March 29, 2023

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

Partner Research

How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer

By Stephen Graveman
February 24, 2023

How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer

Peeks Report

Who Won With All Those Big Game Ads? Fox, Say Marketers

By Tim Edmundson
February 15, 2023

Who Won With All Those Big Game Ads? Fox, Say Marketers

Quarterly Report

The Q4 Performance TV Report

By Tim Edmundson
February 1, 2023

The Q4 Performance TV Report

Read More Research

Consumer Insights

Analysis of viewership and adoption of streaming television.

Analysis

Why More Viewers Are Streaming Sports, Including March Madness

By Stephen Graveman
March 10, 2023

Why More Viewers Are Streaming Sports, Including March Madness

Research Digest

Opinions on CTV Ads in an Increasingly Ad-Supported World

By Frankie Karrer
February 27, 2023

Opinions on CTV Ads in an Increasingly Ad-Supported World

Research Digest

And the Award Goes to… Streaming Services?

By Cat Hausler
February 15, 2023

And the Award Goes to… Streaming Services?

Why Inflation and the Rising Costs of Streaming Are Driving Viewers to Ads

By Stephen Graveman
February 5, 2023

Why Inflation and the Rising Costs of Streaming Are Driving Viewers to Ads

Read More Research

About MNTN Research.

MNTN Research was created to provide in-depth analysis of the streaming television, video, and media landscape.

Letter from the Editor

Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

Research Digest

Building Strong Memory Structures in Your Connected TV Ad

By Melissa Yap
March 22, 2023

Building Strong Memory Structures in Your Connected TV Ad

Explainer

Integrating AI into the (Ad) Creative Process

By Jacob Trussell
March 22, 2023

Integrating AI into the (Ad) Creative Process

Research Digest

Thinking Long Term With Connected TV Ads

By Melissa Yap
March 6, 2023

Thinking Long Term With Connected TV Ads

Analysis

Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration

By Jacob Trussell
March 1, 2023

Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration

Read More Research

Discover MNTN Labs.

Where innovation and collaboration with brand partners meet to build better marketing technology.

Learn More