Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
CTV Report
Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026
By Frankie Karrer
March 23, 2026
Top Story
Peeks Report
What Gives You the Advertising “Ick”? Here’s How Marketers Answered.
What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads (or not). Marketers are marketers, but they’re also customers, which means the insights they can provide are multi-faceted. Here’s what they had to say.
By Cat Hausler
June 17, 2024
Monthly Opinion Poll
Our polling window is closed, but you can still get the in-depth report.
Recent Research
CTV Report
Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026
By Frankie Karrer
March 23, 2026
Seasonal Campaign Alerts
Helpful cues for major planning milestones, sent straight to your inbox
Consumer Insights
Analysis of viewership and adoption of streaming television.
CTV Report
Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026
By Frankie Karrer
March 23, 2026
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
Research Digest
Your 2026 Guide to Mother’s Day Creative Best Practices
By Frankie Karrer
March 4, 2026
All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know
By Frankie Karrer
April 29, 2025
All the NFL Streaming TV and CTV Advertising Numbers You Need To Know
By Frankie Karrer
February 10, 2025
All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know
By Frankie Karrer
December 26, 2024
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