Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
70% of Marketers Would Increase CTV Spend With Stronger Proof of Outcomes
By Frankie Karrer
July 17, 2026
Top Story
What Gives You the Advertising “Ick”? Here’s How Marketers Answered.
What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads (or not). Marketers are marketers, but they’re also customers, which means the insights they can provide are multi-faceted. Here’s what they had to say.
By Cat Hausler
June 17, 2024
Monthly Opinion Poll
Our polling window is closed, but you can still get the in-depth report.
Recent Research
Your 2026 Guide to Q4 CTV Creative
By Frankie Karrer
July 21, 2026
What Do We Know About Who Watches Major League Baseball on TV and Streaming?
By Jacob Trussell
July 20, 2026
70% of Marketers Would Increase CTV Spend With Stronger Proof of Outcomes
By Frankie Karrer
July 17, 2026
Seasonal Campaign Alerts
Helpful cues for major planning milestones, sent straight to your inbox
Consumer Insights
Analysis of viewership and adoption of streaming television.
What Do We Know About Who Watches Major League Baseball on TV and Streaming?
By Jacob Trussell
July 20, 2026
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
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