Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
December 26, 2024

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
December 26, 2024

All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

CTV Report

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

By Frankie Karrer
October 4, 2024

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

Research Digest

What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative

By Melissa Yap
September 20, 2024

What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative

CTV Report

Interactive Streaming Ads Can Improve Brand Recall by 36%

By Frankie Karrer
September 6, 2024

Interactive Streaming Ads Can Improve Brand Recall by 36%

CTV Report

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

By Frankie Karrer
August 22, 2024

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

CTV Report

High-Performing TV Ads Use Humor, Bright Visuals, and Familiar Faces

By Frankie Karrer
July 26, 2024

High-Performing TV Ads Use Humor, Bright Visuals, and Familiar Faces

Research Digest

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

By Melissa Yap
May 3, 2024

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands