Consumer Insights

CTV Report

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

By Frankie Karrer
October 4, 2024

Seasonal Series

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

By Melissa Yap
October 2, 2024

CTV Report

US CTV Ad Spending Grew by $8 Billion in the Last Two Years

By Frankie Karrer
September 26, 2024

Peeks Report

What’s on Your Holiday (Ad Creative) Wish List?

By Melissa Yap
September 25, 2024

CTV Report

Nearly Half of This Season’s NFL Games Will Be Streamable

By Frankie Karrer
September 20, 2024

CTV Report

Interactive Streaming Ads Can Improve Brand Recall by 36%

By Frankie Karrer
September 6, 2024

CTV Report

Consumers Have Increased Their Time Spent With CTV by 8.3% YoY

By Frankie Karrer
August 30, 2024

CTV Report

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

By Frankie Karrer
August 22, 2024