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Going for Gold — Streamers Renew Focus on the Viewership Experience Ahead of the 2024 Olympics
While the last few Olympics didn’t engage living room spectators like they had in previous years, things are looking up for the 2024 Summer Olympics in Paris. With NBCUniversal (NBCU) predicting larger viewership numbers than those of the 2016 and...
July 25, 2024
Back-to-School Season Beats the Winter Holidays on One Key Ad Metric
Back-to-School (BTS) — it may not get as much attention as the winter holidays, but advertisers shouldn’t ignore this season. In fact, in 2023, consumers actually spent more on BTS and BTS for college than on the winter holidays on...
June 26, 2024
What Gives You the Advertising “Ick”? Here’s How Marketers Answered.
What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads...
June 17, 2024
Upfronts Season Is Back, but How Does Its Future Look? We Asked, You Answered.
TV’s biggest moment is back: no, not the Emmys, the upfronts. If you’ve been keeping up to date with the headlines — like this latest one from the Hollywood Reporter — this year’s upfronts are all about Disruption with a capital...
May 10, 2024
Summertime Brings the CTV Performance Heat
Summer 2023 was a scorcher, and we’re not just referring to the temperatures. Major cultural events like Beyonce’s Renaissance World Tour and Taylor Swift’s Eras Tour had fans not only attending shows in their hometowns, but also traveling far and...
May 10, 2024
Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands
The cosmetics and beauty sector was the fastest-growing US retail category in 2023. Unlike other industry verticals, this sector has remained steadfast, with the term “affordable luxury” being the beauty biz’s latest buzzword. “Consumers are continuing to spend on beauty...
May 3, 2024
In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox
After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...
May 3, 2024
Performance Is to Advertisers Like Flowers Are to Moms This Mother’s Day
Flowers, gift cards, jewelry, and the like have long reigned supreme when it comes to Mother’s Day gift giving. But as time goes on and the holiday evolves, consumers have found new ways to show their moms appreciation. According to...
April 2, 2024