Showing Results (226) For: Ads
Showing Results 192-200 Of 226
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...
July 19, 2022
Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners
Take off your advertising hat for a second. For everyone outside of our industry, Cannes, that picturesque villa in the south of France, is synonymous with cinema as the host of one of the most celebrated film festivals in the...
July 14, 2022
An Exploration of Second-Screen Use by TV Viewers
Most consumers are watching TV while simultaneously engaging with a secondary device. There are many advantages to this behavior that advertisers can capitalize on. These days, consumers bring their devices with them everywhere they go: whether to a store, on...
July 6, 2022
Storytelling is a Vital Piece of the Ad Puzzle
Everyone loves a good story, which is why telling a captivating one in your ads isn't just a necessity: it's a requirement. Since the very beginning of television, advertisers have been using stories to sell their products to nationwide audiences....
June 30, 2022
What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions
Connected TV advertising continues to grow at an accelerated rate, with projected ad spend to reach $19.1 billion by the end of 2022 and more than 55% of advertisers shifting marketing budgets away from other channels and towards CTV. As...
June 30, 2022
Seasonal Trends: Ad-Supported Connected TV Viewership Increases in the Summer
Despite the increase in travel and outdoor adventuring in the summer, ad-supported CTV viewership heats up. Summer is here and travel and other adventures are enticing people out of their homes. While this is traditionally a season when TV viewership...
June 28, 2022
CTV Viewers Look to OTT Bundles From Their Home Service Providers
With so many options, streamers want to simplify There are a lot of choices when it comes to streaming, from which provider and device to use, to what channels to subscribe to. Not to mention selecting a show when it’s...
June 27, 2022
How Brands Can Level Up Their Creative Testing For Performance
We speak with MNTN Lead Customer Success Manager, John Pankowski about creative testing on Connected TV and how it relates to performance. Developing solid Connected TV creative is one half of the equation, but the best way to ensure it...
June 27, 2022