Showing Results (244) For: Ads
Showing Results 192-200 Of 244
What’s the Most Effective TV Ad You’ve Seen, and Why?
What Marketers Think Makes for a Memorable Ad As marketers, our thoughts on ads and their associated elements (taglines, CTAs, etc.) can be influenced by our profession. When you see a new ad stream across your TV screen, there’s a...
October 10, 2022
The Living Room Shopping Experience is Just Getting Started
Someone spoke the truth about the living room shopping experience way back in 2017: “Over 75% of customers want to shop through their TV” In 2017, we had already become accustomed to shopping on our televisions for a few years....
October 3, 2022
Three Retail Insights in Uncertain Economic Times
After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...
September 26, 2022
Consumers View TV as the Most Trustworthy Advertising Channel
Consumers find television ads more trustworthy than those on other advertising channels. With so many advertising channels out there, brands need to be mindful of when and where they advertise, with special consideration of the channels that not only have...
September 22, 2022
Snip Snip: An Exploration of Cord-Cutting Consumers
With many consumers choosing to cancel their cable subscriptions, it’s time to take a look at what drives this cord-cutting behavior. The world of television has changed a lot over the last few years, with new technology and platforms allowing...
September 9, 2022
The Time for SMBs to Leverage Augmented Reality is Now
When an economic crisis rocks the world, who stands to weather the storm the best? Is it the mega brands with oodles of ad spend, or the small mom-and-pop shops who have historically fought to compete with the giants of...
September 9, 2022
Brand Familiarity Drives Back-to-School Purchasing
Back-to-school shoppers rely on brands they know and love. As the days get shorter and the air gets colder, another season is on its way. No, it’s not fall (just yet)...We’re talking back-to-school (BTS). The COVID-19 pandemic in 2020 and...
September 1, 2022
Matching Ad Creative to the Consumer Mindset on Connected TV
Understanding the Science Behind Consumer Mindset and Emotion In order for advertisers to create value with their customers, they need to not only build connections, but also understand the ‘why’ in the way they feel. While having a solid brand...
September 1, 2022