Marketers now rank Performance TV alongside social media as the most effective channel, with both earning 25% of marketer confidence. According to a new survey, that momentum is translating directly into budgets: more marketers plan to put their dollars behind...

February 13, 2026

Gen Z may be tired of managing endless streaming subscriptions, but they’re far from tuning out. New data from CivicScience reveals that subscription fatigue has driven 37% of Gen Z streamers to cancel one or more services in recent months....

February 6, 2026

For years, broadcast has been the default home for live NFL audiences. According to  EMARKETER, linear TV still commands the largest reach, with marquee games topping 40 million viewers and traditional TV accounting for roughly 90% of sports viewing. Yet...

January 23, 2026

Second-screen viewing has shifted from a casual habit to default behavior for TV viewers. Forecasts report that in 2026, nearly two-thirds of U.S. social network users will actively be using a second screen while watching TV. But they aren’t tuning...

January 16, 2026

What was once a neck-and-neck race for viewing time now has a clear frontrunner: streaming. According to Samba TV’s Q4 2025 State of Streaming report, 60.7% of total TV viewing time now happens on streaming platforms, with streaming gaining a...

January 9, 2026

A recent study highlighted a familiar tension in today’s streaming world: viewers love having endless options, but discovery still feels like a chore. According to Hub Entertainment Research, 60% of viewers’ newest “favorite” shows are actually older series. Younger audiences...

December 19, 2025

The data is in: this year’s Cyber Monday topped 14+ billion in online spending, hitting a new record as the biggest online shopping day ever (up 7.1% YoY). The reason behind the boom? First: shoppers acting on early deals, which...

December 17, 2025

Love them or loathe ‘em, Generation Z is shaking things up.  As the first digitally native generation, they’ve grown up with the internet and smartphones, spending their days shifting between screens, apps, and devices to seek, inform, and build their...

December 16, 2025