For advertisers, no quarter carries more weight than Q4, and 2026 is shaping up to be another strong one. EMARKETER predicts holiday spending will increase year-over-year (YoY), for retail as a whole and even more so for ecommerce. Q4 has...

July 7, 2026

Streaming set out to win live sports, and based on recent adoption numbers, it has. 64% of Americans now pay for a sports SVOD subscription, and US adults will spend an average of 24 minutes a day with live sports...

July 2, 2026

Back-to-school (BTS) is one of the longest and most layered spending seasons on the calendar. Across that stretch, shoppers are planning, stocking up, and outfitting new routines and new lives. That creates real opportunity for brands that show up at...

June 29, 2026

When it comes to capturing consumer attention, big-screen ads are still the ones to beat. New research from Omnicom finds 50% of consumers notice ads on television, more than social media, YouTube, or any other channel. Connected TV also leads...

June 26, 2026

Sports has become the fastest-growing category in streaming. According to Gracenote's Q2 Data Hub, sports content on the top global SVOD platforms (Apple TV, Disney+, Netflix, Paramount+, and Amazon Prime Video) jumped 77.5% year-over-year, with these services doubling their sports...

May 29, 2026

Every May, the television industry gathers in New York for the upfronts — the week when networks and streamers unveil their fall slates to advertisers and lock in the year's biggest media commitments. New shows and celebrity walk-ons might get...

May 28, 2026

Summer is one of the longest and diverse spending seasons on the calendar. During that stretch, shoppers aren't just browsing, they're actively planning trips, stocking up for events, and treating themselves and others. That means more opportunity for brands that...

May 15, 2026

As media companies and streamers roll out their best pitches at this year's Upfronts, new survey data from iSpot signals where the money is actually heading. While 41.5% of brands, agencies, and publishers plan to keep their total ad budgets...

May 15, 2026