Travel organizations have had to weather numerous disruptions over the past few years. The most significant disruption has likely been the COVID-19 pandemic, which resulted in a dramatic drop in consumer travel in 2020. In response, many organizations had to...

December 14, 2022

As worries about the pandemic wind down, many consumers are increasing their holiday travel budget to make up for lost time. But there are still a few concerns that might hold them back. Introduction After a few years of uncertainty...

November 9, 2022

Connected TV (CTV) usage is soaring—a whopping 92%¹ of U.S. households are currently reachable by CTV advertising and, in July of this year, streaming platforms surpassed cable networks for the largest share of U.S. TV viewing. Understanding the current popularity...

October 27, 2022

Experiential travel is booming. Over the last few years, the popularity of experiential travel has increased significantly. After a pause in travel during the COVID-19 pandemic, people are now, more than ever, seeking unique experiences where they can fully immerse...

August 12, 2022

Connected TV ads make waves with travelers. As traditional television watching wanes and viewers transition to streaming services, Connected TV (CTV) is proving itself a powerful advertising channel for a wide variety of brands. Over the last few years, travel...

July 20, 2022

As the summer heats up, so does consumer interest in travel. Here are some creative recommendations for Travel brands looking to make an impact. It’s been a difficult couple of years for travel brands, with less consumers interested in taking...

June 13, 2022

Now that we’re on the other side of Cyber Five, it’s time for the big reveal. Is Black Friday /  Cyber Monday still a priority in your Q4 planning? How did this translate in your ad creative and messaging? Read...

December 3, 2024

In 2023, 33.3 million U.S. companies — a whopping 99.9% of companies nationwide — were categorized as small businesses. If it wasn’t already abundantly clear, this stat only helps to solidify the importance of small businesses to the U.S. economy —...

October 23, 2024