You’ve likely read about Connected TV’s high average completion rate and how it complements second-screen viewing behavior. But what about its effect on web traffic and user engagement? If you’re an avid MNTN Research reader, then you’re already well acquainted...

December 9, 2024

Advertising just isn’t what it used to be. The art of advertising used to be a kind of dark art, a mysterious practice that only the sages at advertising agencies could conjure successfully. In those old days, only the best...

November 26, 2024

Connected TV (CTV) and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV. According to a recent survey, 75% of advertising leaders anticipate growth in CTV and OTT video in 2025, with 24%...

November 15, 2024

Every year, new upgrades in advertising technology have improved the experience of watching (and being served) ads on Connected TV. And a new study reveals that attention to quality is paying off, with more viewers glued to Connected TV ads...

June 6, 2024

The cosmetics and beauty sector was the fastest-growing US retail category in 2023. Unlike other industry verticals, this sector has remained steadfast, with the term “affordable luxury” being  the beauty biz’s latest buzzword. “Consumers are continuing to spend on beauty...

May 3, 2024

April showers bring May flowers, or so the adage goes. It holds true for many home and garden brands, as well — if by “showers” you mean “ad spend,” and by “flowers” you mean “great marketing outcomes.” To get a...

April 18, 2024

For most brands, the winter holidays are key to increasing business, but there’s a lesser-known seasonal event gaining momentum with advertisers and consumers alike: Spring Black Friday (SBF). Unlike its predecessor, SBF isn’t just one day. Instead, it encompasses all the...

March 28, 2024

2024 Will Be a Standout Year For Digital Advertising Nearly 264 million people in the U.S. viewed digital video content in 2023 — that’s a staggering 77% of the population. And in 2024, that number is expected to rise by...

February 23, 2024