Showing Results (219) For: connected

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68% of Marketers Say Connected TV Is a Must-Buy for 2025

Digital video advertising is starting off the year with strong momentum — and Connected TV is leading the charge. According to the IAB, every major digital video format (including CTV, social video, and online video) is expected to see double-digit...

May 1, 2025

Connected TV Is the Fastest Growing Ad Channel

We’ve known Connected TV has been growing fast, but now EMARKETER has identified it as the fastest-growing ad channel in 2024 — with ad spend surpassing those of search, social, and retail media. The reason is clear: advertisers are following...

February 28, 2025

How Connected TV Advertising Amplifies the Audience Experience

You’ve likely read about Connected TV’s high average completion rate and how it complements second-screen viewing behavior. But what about its effect on web traffic and user engagement? If you’re an avid MNTN Research reader, then you’re already well acquainted...

December 9, 2024

How Ad Agencies Use Connected TV To Gain A Competitive Edge

Advertising just isn’t what it used to be. The art of advertising used to be a kind of dark art, a mysterious practice that only the sages at advertising agencies could conjure successfully. In those old days, only the best...

November 26, 2024

Connected TV Is on the Rise — and Brands Know It

Connected TV (CTV) and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV. According to a recent survey, 75% of advertising leaders anticipate growth in CTV and OTT video in 2025, with 24%...

November 15, 2024

Connected TV Ad Attention Grew in Q1

Every year, new upgrades in advertising technology have improved the experience of watching (and being served) ads on Connected TV. And a new study reveals that attention to quality is paying off, with more viewers glued to Connected TV ads...

June 6, 2024

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

The cosmetics and beauty sector was the fastest-growing US retail category in 2023. Unlike other industry verticals, this sector has remained steadfast, with the term “affordable luxury” being  the beauty biz’s latest buzzword. “Consumers are continuing to spend on beauty...

May 3, 2024

How Does Your Performance Grow? For Home and Garden Brands, It’s With Connected TV

April showers bring May flowers, or so the adage goes. It holds true for many home and garden brands, as well — if by “showers” you mean “ad spend,” and by “flowers” you mean “great marketing outcomes.” To get a...

April 18, 2024