What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads...

June 17, 2024

TV’s biggest moment is back: no, not the Emmys, the upfronts. If you’ve been keeping up to date with the headlines — like this latest one from the Hollywood Reporter — this year’s upfronts are all about Disruption with a capital...

May 10, 2024

After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...

May 3, 2024

Flowers, gift cards, jewelry, and the like have long reigned supreme when it comes to Mother’s Day gift giving. But as time goes on and the holiday evolves, consumers have found new ways to show their moms appreciation. According to...

April 2, 2024

Move over, NFL — it’s basketball’s time to shine. This week marks the final rounds of the NCAA tournament, where all eyes are as much on the ads as they are on the teams. According to Statista, last year’s men’s...

April 2, 2024

Marketers know how to pick a winner. The dust has settled in the Las Vegas desert and Kansas City has claimed a second title in as many years with their overtime win over San Francisco. And who among us knew...

February 11, 2024

Artificial intelligence — aka AI — is one of hottest topics of the past few years. New AI technologies are emerging daily, and some have already made themselves at home in everyday life. In the advertising world, this is particularly...

January 17, 2024

Streaming was once the land of opportunity for content providers, with cord-cutters aplenty to choose from. But now, reality is setting in: the subscriber pool isn’t as unlimited as it once seemed. Instead, streaming services are forced to fight over...

January 4, 2024