Marketers now rank Performance TV alongside social media as the most effective channel, with both earning 25% of marketer confidence. According to a new survey, that momentum is translating directly into budgets: more marketers plan to put their dollars behind...

February 13, 2026

TV remains one of the most powerful channels for driving consumer action — despite walking a fine line with viewer tolerance. New research from DISQO reveals that nearly half of consumers (49%) say TV ads influence their purchase behavior, outperforming...

January 30, 2026

Second-screen viewing has shifted from a casual habit to default behavior for TV viewers. Forecasts report that in 2026, nearly two-thirds of U.S. social network users will actively be using a second screen while watching TV. But they aren’t tuning...

January 16, 2026

What was once a neck-and-neck race for viewing time now has a clear frontrunner: streaming. According to Samba TV’s Q4 2025 State of Streaming report, 60.7% of total TV viewing time now happens on streaming platforms, with streaming gaining a...

January 9, 2026

The data is in: this year’s Cyber Monday topped 14+ billion in online spending, hitting a new record as the biggest online shopping day ever (up 7.1% YoY). The reason behind the boom? First: shoppers acting on early deals, which...

December 17, 2025

Interactive CTV ad formats like shoppable, pause, and rewarded ads aren’t just novelties anymore — they’re performance drivers. Recent data from BrightLine revealed engagement per impression climbed from 1% in Q2 2024 to 1.94% a year later, signaling a steady...

November 14, 2025

Streaming may be winning the living room, but how are viewers consuming their favorite content? According to Comscore’s State of Streaming 2025 report, smart TVs have become the dominant entry point, with 81% of viewers streaming directly on the big...

November 7, 2025

By the end of 2025, the balance of power between TV ad channels will have shifted across nearly every major metric: viewing share, time spent, household adoption, and content investment. The result? CTV will grow from an emerging channel into...

October 31, 2025