Battle of the Video Ad Channels Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance? As the video ad ecosystem continues to evolve,...

March 29, 2023

Streaming platforms have spent the last year working to include ad-supported tiers on their platforms. But how do consumers feel about the ad experience on Connected TV? CTV Platforms Are Still Figuring Things Out Over the last year, rising interest...

February 27, 2023

Marketers experience a brand very differently to consumers. On the brand side, advertisers often assemble their marketing plans between channels, with delineations drawn when one channel ‘ends’ and another begins. However, it looks much different from a customer viewpoint. This...

February 24, 2023

Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....

February 1, 2023

B2B Video by the Numbers Connected Television works: full stop.  It’s a highly targetable, fully measurable channel and brands from all corners of the industry are discovering the performance potential of the biggest screens in the home. But while Connected...

January 25, 2023

Everyone Remembers a Certain Local TV Ad, and For Good Reason "Go see Cal, go see Cal, go see Cal!""His prices are INSAAAANE!""Aye aye! Goodbye!" Depending on where you are in the world, these taglines are instantly recognizable. They’re the...

January 4, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022