Streaming continued to grow in 2024, and a new report from TVision reveals 90% of streaming-enabled households now actively watch content. The average household uses 3.9 streaming apps, and 8% even access ten or more. Netflix and YouTube had the...

February 21, 2025

We know the struggle — searching high and low for those elusive NFL stats you need to drive your point home can feel like a never-ending game of hide-and-seek. But making things like this easier for you is what we...

February 10, 2025

Streaming platforms are leaning into ad-supported models, and it looks like those moves are paying off. According to new research, two-thirds of U.S. viewers now prefer ad-supported streaming over ad-free options — especially during live content like sporting events. Younger...

January 17, 2025

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025

We know the struggle — endlessly searching for that perfect Q4 stat to help drive your point home, only to come up empty-handed. But luckily, making that search easier is our gift to you this season. That’s why we’ve scoured...

December 26, 2024

Connected TV is proving to be a major win for advertisers, delivering on performance goals, audience targeting, and expanded reach. According to a new survey, 41% of marketers say Connected TV effectively drives both brand awareness and measurable results, while...

December 20, 2024

As advertisers and viewers alike make the switch to streaming, we’re seeing an undeniable shakeup in TV ad prices. According to EMARKETER, ads on traditional primetime TV are actually dropping in price against 33 of the 53 network shows returning...

November 8, 2024

Thanks to shoppable media, TV has turned into a dynamic retail platform where viewers can buy products they see on screen, right in the moment. With 62.7% of people discovering new brands or products through TV, according to EMARKETER, it’s...

October 25, 2024