This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....

July 18, 2025

Attention has become digital advertising’s most valuable currency — and Connected TV is leading the charge. According to attention metric data from the analytics firm Adelaide, CTV has outpaced both online video and display by a wide margin, with attention...

July 3, 2025

Connected TV hit a new milestone. For the first time, streaming surpassed both cable and broadcast combined in total watch time, accounting for nearly 45% of TV viewing in May. YouTube led the charge with 12.5% of viewing (a record...

June 27, 2025

With two-thirds of Americans now streaming via Connected TV, and nearly 70% adoption projected for this year, this growing channel’s reach rivals that of traditional television. But while consumers have shifted their attention to streaming, advertisers are still playing catch-up...

June 20, 2025

Despite an overall dip in national TV advertising revenue, Connected TV is a bright spot in the evolving media landscape. According to Madison & Wall, pure-play CTV platforms (think premium streaming services) are poised for a 26% growth this year,...

June 13, 2025

For advertising agencies, the last few years can be described in one word: rollercoaster. Following another explosion of specialty agencies during the social media boom, the last few years have seen an industry contraction, as 91% of brands have moved...

May 21, 2025

Shoppable ads are getting a prime spot in the Connected TV lineup — and platforms are moving fast to keep up. With U.S. consumers now spending an average of $290 a year on products they discover while watching TV, CTV...

May 16, 2025

We know that digging through endless reports to find the perfect stat can take up a lot of precious time and effort. That’s why we did the heavy lifting for you — so you can focus on making smarter marketing...

April 29, 2025