Second-screening has become a habit across age groups. According to new data from Omdia, over half of US adults ages 45–54 watched video on their phones while the TV was on in November 2025, up 13 points from three years...

April 10, 2026

People spend on what matters to them, and Mother's Day is no exception. Despite economic headwinds, the holiday has generated over $33 billion for three straight years. So for brands, the question isn't whether consumers will spend this Mother’s Day...

March 11, 2026

Connected TV budgets are set to grow again in 2026. According to a new survey from Premion, 70% of advertisers plan to increase CTV spend this year, with budgets climbing an average of 17%. That makes CTV the fastest-growing channel...

March 6, 2026

Marketers now rank Performance TV alongside social media as the most effective channel, with both earning 25% of marketer confidence. According to a new survey, that momentum is translating directly into budgets: more marketers plan to put their dollars behind...

February 13, 2026

TV remains one of the most powerful channels for driving consumer action — despite walking a fine line with viewer tolerance. New research from DISQO reveals that nearly half of consumers (49%) say TV ads influence their purchase behavior, outperforming...

January 30, 2026

Second-screen viewing has shifted from a casual habit to default behavior for TV viewers. Forecasts report that in 2026, nearly two-thirds of U.S. social network users will actively be using a second screen while watching TV. But they aren’t tuning...

January 16, 2026

What was once a neck-and-neck race for viewing time now has a clear frontrunner: streaming. According to Samba TV’s Q4 2025 State of Streaming report, 60.7% of total TV viewing time now happens on streaming platforms, with streaming gaining a...

January 9, 2026

The data is in: this year’s Cyber Monday topped 14+ billion in online spending, hitting a new record as the biggest online shopping day ever (up 7.1% YoY). The reason behind the boom? First: shoppers acting on early deals, which...

December 17, 2025