Every May, the television industry gathers in New York for the upfronts — the week when networks and streamers unveil their fall slates to advertisers and lock in the year's biggest media commitments. New shows and celebrity walk-ons might get...

May 28, 2026

Summer is one of the longest and diverse spending seasons on the calendar. During that stretch, shoppers aren't just browsing, they're actively planning trips, stocking up for events, and treating themselves and others. That means more opportunity for brands that...

May 15, 2026

Summer can mean relaxation and downtime for many people, but for advertisers looking to carry momentum into H2, it should mean the opposite. From shifting consumer habits to cultural events commanding massive audiences, this summer in particular will be packed...

April 17, 2026

TV advertisers have a new bottom line: outcomes. Where once TV advertising was all about the upper-funnel, now sales, conversions, site visits, and store traffic are pulling focus from legacy metrics like gross rating points. More than a quarter of...

April 17, 2026

Second-screening has become a habit across age groups. According to new data from Omdia, over half of US adults ages 45–54 watched video on their phones while the TV was on in November 2025, up 13 points from three years...

April 10, 2026

People spend on what matters to them, and Mother's Day is no exception. Despite economic headwinds, the holiday has generated over $33 billion for three straight years. So for brands, the question isn't whether consumers will spend this Mother’s Day...

March 11, 2026

Connected TV budgets are set to grow again in 2026. According to a new survey from Premion, 70% of advertisers plan to increase CTV spend this year, with budgets climbing an average of 17%. That makes CTV the fastest-growing channel...

March 6, 2026

Marketers now rank Performance TV alongside social media as the most effective channel, with both earning 25% of marketer confidence. According to a new survey, that momentum is translating directly into budgets: more marketers plan to put their dollars behind...

February 13, 2026