SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...

May 16, 2022

Introduction For marketers of every stripe, Connected TV advertising has arrived, and the channel is transforming the ways brand and performance marketing teams approach their roles within the advertising process.  As measurable outcomes and actionable ad formats are now possible...

May 10, 2022

How the Modern Method of TV Advertising Stacks Up Against its Traditional Forebearer Fig. 1 For the last several years, brands and viewers have been re-evaluating their relationship with smart TV advertising as more consumers cut the cord and embrace...

April 28, 2022

While the demographics cross age lines, CTV tends to attract younger and more forward-thinking watchers Four out of 10 US seniors are regular Connected TV users, and CTV usage is about double that (more than 80%) for viewers ages 25-54....

April 14, 2022

The CTV device market has been heating up over the last few years, and that competition isn’t expected to slow down According to data featured in eMarketer’s US Connected TV Advertising Repor1, which examines trends, data, and strategies related to...

April 14, 2022

Summer can mean relaxation and downtime for many people, but for advertisers looking to carry momentum into H2, it should mean the opposite. From shifting consumer habits to cultural events commanding massive audiences, this summer in particular will be packed...

April 17, 2026

Second-screening has become a habit across age groups. According to new data from Omdia, over half of US adults ages 45–54 watched video on their phones while the TV was on in November 2025, up 13 points from three years...

April 10, 2026

People spend on what matters to them, and Mother's Day is no exception. Despite economic headwinds, the holiday has generated over $33 billion for three straight years. So for brands, the question isn't whether consumers will spend this Mother’s Day...

March 11, 2026