With online shopping so prevalent nowadays, it begs the question: is brick-and-mortar in trouble? It’s more accurate to say that it is evolving, as in-store brands attempt to complement their online-only counterparts. Which brings us to our next question that...

April 13, 2023

It’s a New (Ad-Supported) World for CTV Good news for brands already advertising on Connected TV: viewers are officially watching more ad-supported CTV content than ad-free. According to data from TVision, CTV viewers spent only 36% of their time on...

April 12, 2023

The Rise in Sports Streaming While Connected TV continues to rise in popularity with TV viewers, sports has remained a popular tentpole of the linear TV model. Despite 82% of American households having at least one internet-connected device, and the...

April 10, 2023

Mother’s Day is producing increasingly more sales each year. And, with the vast majority of consumers planning on spending on the holiday in 2023, brands can benefit from running advertising campaigns in the months leading up to mom’s big day....

March 31, 2023

Battle of the Video Ad Channels Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance? As the video ad ecosystem continues to evolve,...

March 29, 2023

Ask Google about artificial intelligence (AI) and the creative process, and you’ll be treated to an assortment of doomer-adjacent headlines: “Is AI a Risk To Creativity? The Answer Is Not So Simple” “When AI can make art – what does...

March 22, 2023

The Rise in Sports Streaming While streaming services dominated the world of television series and movies for years, there have always been two key markets that linear TV has bested its successor: news and sports. In fact, sports are the...

March 10, 2023

Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...

March 1, 2023