Streaming was once the land of opportunity for content providers, with cord-cutters aplenty to choose from. But now, reality is setting in: the subscriber pool isn’t as unlimited as it once seemed. Instead, streaming services are forced to fight over...

January 4, 2024

The winter holiday season is typically heralded as the prime-est of prime times for brands of all shapes and sizes. From Black Friday through Christmas, advertisers run various promotions, and historically, consumer spend is sky-high. But December 1 through January...

November 21, 2023

Over the last few years, Connected TV has increasingly absorbed more advertiser mindshare as a performance marketing platform. As more streaming services and viewers embraced ads, and as the platform’s targeting and measurement capabilities continued to evolve, CTV found itself...

October 30, 2023

Since the dawn of video, advertisers have sought the perfect balance between serving an ad enough times that a viewer remembers the content and serving so many times that viewers now hate your brand. Now, with ad channels like Connected...

October 27, 2023

CTV advertising has come a long way in the last few years, evolving from a brand-new way to reach consumers into one of the fastest growing ad channels in the biz. So naturally, such explosive growth has come with some...

October 25, 2023

The state of the American woman has transformed radically and repeatedly in a relatively short amount of time, at least by historical standards. A little over 100 years ago, American women couldn’t vote.  Before 1974, they couldn’t open a credit...

October 23, 2023

When you picture the typical streaming viewer, who do you see?  If you think it's only younger consumers who are reachable through streaming ads, think again. eMarketer found that CTV viewership is fairly evenly spread among the different generations, with...

September 26, 2023

In past MNTN Research articles, we’ve discussed the benefits of producing User-Generated Content (UGC), or content that mimics the style of UGC, but shot by a video professional.  A report from Stackla a few years back found that UGC had...

September 19, 2023