With more and more (maybe even soon all) streaming services including an ad-based model, have consumer feelings on watching ads changed? And how does the current state of the economy factor into their opinions? The Streaming World Looks toward 2023...

November 17, 2022

MNTN Research recently released our first Peeks Report, which shared the findings of a poll that asked marketers a simple question:  What’s the most effective TV ad you’ve ever seen, and why?  The results of the study shed light on...

November 11, 2022

As worries about the pandemic wind down, many consumers are increasing their holiday travel budget to make up for lost time. But there are still a few concerns that might hold them back. Introduction After a few years of uncertainty...

November 9, 2022

A solid Connected TV commercial produces better results when it’s served alongside the right content. However, many questions remain—what defines the ‘right content’? And how can brands ensure that the audience they are targeting aligns with this content? Thankfully, there...

November 4, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

One challenge all marketers face is getting their brand front and center of their target audience. But staying memorable and holding their interest is a whole other beast—therein lies the secret to success: producing engaging creative that is compelling enough...

October 31, 2022

Connected TV (CTV) usage is soaring—a whopping 92%¹ of U.S. households are currently reachable by CTV advertising and, in July of this year, streaming platforms surpassed cable networks for the largest share of U.S. TV viewing. Understanding the current popularity...

October 27, 2022

Political Ads, Brand Marketing, and You It’s election season, which means political ads are heating up. According to AdImpact, spending is on track to reach $9.7 billion this election cycle, representing a 144% growth from 2018’s elections, and $660 million...

October 24, 2022