Every year the Big Game attracts both large audiences and large advertisers alike. But how will the growth of streaming affect advertising during this TV event going forward? Introduction Every year, one football game in particular is watched by millions...

January 24, 2023

Everyone Remembers a Certain Local TV Ad, and For Good Reason "Go see Cal, go see Cal, go see Cal!""His prices are INSAAAANE!""Aye aye! Goodbye!" Depending on where you are in the world, these taglines are instantly recognizable. They’re the...

January 4, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

Regarding gift-giving holidays, few are as high stakes as Valentine’s Day. Every year, more money is spent on lavish gifts and experiences. Yet, all this gift-giving doesn’t equal gift-loving—14.7% of Valentine’s Day recipients report being unhappy with the gifts they...

December 22, 2022

Travel organizations have had to weather numerous disruptions over the past few years. The most significant disruption has likely been the COVID-19 pandemic, which resulted in a dramatic drop in consumer travel in 2020. In response, many organizations had to...

December 14, 2022

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022

When it comes to the best streaming services, there is a seemingly endless array of choices for consumers. To further complicate things, from HBO Max to Netflix, every major player in the space has announced an ad-supported subscription tier in...

December 9, 2022

This July, streaming TV viewership passed cable for the first time. But are advertisers keeping up with this rise? The State of TV Viewership Streaming has been growing in popularity among consumers over the last few years, and this year...

December 8, 2022