Showing Results (260) For: connected
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Why CTV Sports Is the MVP For Advertisers
The Rise in Sports Streaming While Connected TV continues to rise in popularity with TV viewers, sports has remained a popular tentpole of the linear TV model. Despite 82% of American households having at least one internet-connected device, and the...
April 10, 2023
Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022
Mother’s Day is producing increasingly more sales each year. And, with the vast majority of consumers planning on spending on the holiday in 2023, brands can benefit from running advertising campaigns in the months leading up to mom’s big day....
March 31, 2023
The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile
Battle of the Video Ad Channels Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance? As the video ad ecosystem continues to evolve,...
March 29, 2023
Integrating AI into the (Ad) Creative Process
Ask Google about artificial intelligence (AI) and the creative process, and you’ll be treated to an assortment of doomer-adjacent headlines: “Is AI a Risk To Creativity? The Answer Is Not So Simple” “When AI can make art – what does...
March 22, 2023
Why More Viewers Are Streaming Sports, Including March Madness
The Rise in Sports Streaming While streaming services dominated the world of television series and movies for years, there have always been two key markets that linear TV has bested its successor: news and sports. In fact, sports are the...
March 10, 2023
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...
March 1, 2023
Consumer Spending in Springtime Offers Growth Opportunities for Advertisers
The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...
February 27, 2023
Opinions on CTV Ads in an Increasingly Ad-Supported World
Streaming platforms have spent the last year working to include ad-supported tiers on their platforms. But how do consumers feel about the ad experience on Connected TV? CTV Platforms Are Still Figuring Things Out Over the last year, rising interest...
February 27, 2023